Jun 14
2
When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an influencer as “effective”. By effective, I mean the ability and likelihood that a person can actually inspire action amongst a community. To determine the effectiveness dimension, it’s important to use tools that look at other criteria such as the extent to which people respond and take action in response to a person. When it comes to Twitter, things like ReTweets and sharing of links are signals worth looking at
Read more here:
Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?